This is counter-intuitive, but…basically…the fewer pages a Restaurant Menu has, the better.

I know, it seems weird, but I’m starting to see Menus coming from Restaurants that are all but books, bound and everything.

Believe it or not, the shorter a Menu is, the better it is for you. A short menu means the Restaurant knows what it’s good at, stays focused on that, and leaves the @#$% alone. Trust ‘em.

A Restaurant with a five page (or sometimes more) menu, is trying to be all things to all people.