So…what is SoCalMuseums?

Well, it used to be called Museum Marketing Roundtable…which is just something you want to print on a T-Shirt. It was a group of Marketing Professionals from various area Museums are periodically getting together to…as they put it on their website: share ideas, learn from each other, and to collaborate on promotions, programs, and exhibitions.

Well, that’s changed now. They are no long the Museum Marketing Roundtable…and thank goodness. They are now SoCalMuseums.

Okay, maybe a T-Shirt.

What does that mean for you? Well, as always, the Area Museums want to attract more visitors and are looking to each other for ideas on how to do that. This is good for you because it means there’ll be some deals for you and your family in the near future.

And when SoCalMuseums tells me, I’ll make sure to tell you.

And, not so coincidentally, there’s one coming up January 25th of next year (2014):

In a joint effort to present the arts and culture to the diverse and myriad communities in Southern California, SoCal Museums announces the ninth annual “Museums Free-For-All” Saturday, January 25, 2014. The museums—presenting art, cultural heritage, natural history, and science—will open their doors and invite visitors free of charge. This offer is for general museum admission only and may not apply to special ticketed exhibitions. Regular parking fees apply; consult individual museum websites for hours and other visitor information.

It bears repeating in case you skimmed that paragraph: regular parking fees apply.

Here are the Museums that are participating:

Annenberg Space for Photography
Armory Center for the Arts
The Autry National Center of the American West
California African American Museum
California Science Center
Fowler Museum at UCLA
The Getty Center
The Getty Villa (Timed tickets are required. Visit
Hammer Museum
Japanese American National Museum
Los Angeles County Museum of Art (LACMA) (Offer valid for general admission only. Does not apply to specially ticketed exhibitions.)
Los Angeles Fire Department Museum and Memorial (Hollywood and San Pedro)
The Museum of Contemporary Art
Museum of Latin American Art
Orange County Museum of Art
Pacific Asia Museum
The Paley Center for Media
Pasadena Museum of California Art
Santa Monica Museum of Art
Skirball Cultural Center

It’s a good list. I haven’t even been too them all.

More details as we get ‘em, but…c’mon this is pretty straightfoward. Free General Admission to these Museums. Good deal. The only problem is, you won’t be able to hit ‘em all in a single day.

Yeah, that’s what I thought. I can live with that, too.